MINT

IN THE DIGITAL WORLD, IT ALL COUNTS.
EVERY SECOND, EVERY WORD, EVERY DAY.

If you’re not the best or the first, you’re the last or the worst… and to succeed, you need a perfect mix of intelligence, agility and magic.

MINT is a premium reactive service that puts brands at the heart of the biggest conversations.

Our award-winning team of untamed minds and experienced communicators react quickest to moments happening right now, producing story-enhancing, on-brand responses that people want to talk about and share.

Our work gets you trending, lands you on TV, drops you into the group chat.

Main Comp - Mint - Tweets - Draft02_1_10.jpg

MINT is a premium reactive service that puts our brands at the heart of the biggest conversations.

Our award-winning team of untamed minds and experienced communicators react quickest to moments happening right now, producing story-enhancing, on-brand responses that people want to talk about and share.

Our work gets you trending, lands you on TV, drops you into the group chat.

INTELLIGENCE,
AGILITY, MAGIC

In a world where social currency means everything, Mint can turn loose change into a wealth of opportunities for your brand.

Whether it’s a four-word tweet grabbing 20 pieces of coverage or a pitch-perfect TikTok with one million views, Mint fires you into your audience’s heads while the other brands are still chasing their tails.

Speed plays an important role in creative reactive, but if the audience doesn’t like what you’ve created, you’ll end up looking irrelevant (or worse, desperate), and that can damage your brand. That’s why our Mint team consists of talented creative individuals that also understand the world socially and culturally. Our team ‘gets’ the digital world and knows how to work an audience, constantly adapting their approach, to put brands at the centre of attention, for all the right reasons.
A quality reactive service puts the creative power into the fingertips of the talent. It has to, because that’s how teams move quickly and confidently when opportunities present themselves. Agility comes when everyone connected with the brand understands and supports the strategy in place alongside the creative process. With a team of skilled designers and copywriters on hand far beyond the regular 9-5, Mint produces award-winning creative quicker than anyone else.
Mint consists of a team of culture vultures, comedians, intellectuals, tech heads, satirists and brand ambassadors. This unique dynamic encourages bigger thinking and instils a higher level of creative pride. That’s why Mint is responsible for delivering the magical moments that you see on TV and fills our awards cabinet. When you mix the strategic prowess of Tangerine with a team of untamed minds, you’re going to get magic.