Specsavers Best Worst Team: The Road to Footballing Fame

What do you get, when you combine the UK's worst football team with the nation's favourite opticians? You get a second series!  

Not everyone can make it as a professional footballer, but thanks to Specsavers, our ‘Best Worst Team’ campaign offers this elite experience to one very special team… Acknowledging Football as a sport that relies heavily on excellent sight and hearing, Specsavers committed to helping out the largely underfunded bedrock of the community, grassroot football. Breathing new life into the worst performing grassroots football team in the UK.  

Considering the success of last year’s first instalment of ‘Best Worst Team’, Tangerine developed the second series of the Specsavers campaign in partnership with Golin and Manning Gottlieb.

We encouraged the most dire performing grassroot teams to apply for Specsavers’ help, and after sifting through almost 2000 applicants, we came across ‘CWM Albion’- UK’s self- proclaimed worst football team. To say that they struggled last season would be an understatement, losing 21 out of 21 games and conceding almost 200 goals in the process, it quickly became apparent that this team ‘should’ve gone to Specsavers’. 

But Specsavers came to them! Gifting them with money-can’t-buy experiences and the season of a lifetime… This campaign created endless ‘pinch-me’ moments for the players, including murals of the players in and around the team’s hometown and a VIP invite to the gala screening of Next Goal Wins, a movie by Taika Waititi. 

Narrated by lioness legend, Jill Scott, this series is bigger and better than the last: consisting of 8 x 15-minute episodes across the dedicated ‘Best Worst Team’ YouTube channel, supported with short-form content across socials.  

Episode 2 saw the reveal of Harry Redknapp as this season’s star coach, treating CWM Albion to this footballing legend’s knowledge and expertise. Alongside this, ‘Best Worst Team’ further features influencers such as Chunkz and Elz the Witch, supporting the campaign to drive greater awareness and reach new audiences. 

Results

The first episode went live on the 9th of November, generating a whopping 3.5K views in the first 20 hours! So far, the campaign has received overwhelmingly positive feedback, 2.3M views across Specsavers social channels, 250K views on YouTube and expected to significantly grow with the release of episode 2… watch this space!

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