Making the most of a summer of sport with science in sport

 
 

Client

Science in Sport

Services

Mint, Social Media

Department

Consumer

 
 
 
 
 

Summer typically plays host to back-to-back elite sport events, across a range of disciplines.

Summer 2023 was no different, and Science in Sport approached us to drive conversation when Science in Sport-sponsored athletes compete and triumph.

 
 
 
 
 

We needed to drive engagement in major sporting events, as they were happening.

Growing the community around Science in Sport in the process, and overall raising awareness of where and when Science in Sport products are used in elite competition.

 
 
 

We have championed the journey of each of Science in Sport’s elite athletes

Following their exploits in tournaments across Europe. Together with our audience, we would celebrate every win, offer support for every loss, and give a behind-the-scenes peek into each athlete’s unique fuelling routines.

 
 
 
 
 
 

7.4K

Engagement

194K

Impressions

2.17%

Average engagement rate