Digital
The Range
Dreaming of a geo-targeted Christmas...
Activity

Our brief was to drive footfall and increase sales at select stores across the UK to position The Range as the leading multi-channel retailer at Christmas.

Using social listening and testing and learning with other creative, we were able to determine key Christmas products that were sure to be a huge hit with our audience.

On the back of this, we carried out a geo-targeted Facebook campaign featuring a series of video and still carousels championing key Christmas decorations, gifts and ornaments. Each carousel was targeted within a short radius of each store’s location. Individual pieces of carousel content were bespoke to each region, in terms of copy and creative.

Results
  • Increased store visits
  • Increased sales of individual products