Hochiki Europe
Tangerine hosted an industry first CPD-accredited webinar to demonstrate Hochiki Europe’s Emergency Lighting expertise and educate its key stakeholders in the life safety sector.
Activity

Hochiki Europe is a leading global manufacturer of life safety systems. The technology it produces is used around the world to help safeguard buildings and their occupants.

Recently, industry legislation on Emergency Lighting (BS 5266) was updated, and Hochiki Europe wanted to actively ensure its key stakeholders – installers, specifiers and facilities managers – were fully up to speed with what the changes meant.

Having worked extensively with Hochiki Europe’s key audiences, we know they value quick-access to industry training and knowledge, particularly CPD courses which provide tangible professional benefits.

Working closely with Hochiki Europe’s Emergency Lighting expert, Ian Watts, we helped deliver the industry’s first CPD-accredited webinar advising on the new legislation. The webinar format meant it was easy for anyone to join from any location, ensured a two-way conversation, so any technical questions could be answered directly, and allowed for data capture, building Hochiki Europe’s engaged database.

The webinar was promoted through articles in key trade media and sponsored social media posts on LinkedIn and Twitter, targeting users with relevant interests and job titles.

Following the session, the recorded content was hosted permanently by Hochiki Europe online and CPD certificates were issued to attendees. The content was also used to inform thought-leadership advice pieces in top trade media titles.

CLIENT TESTIMONIAL 

Tangerine always seem to know the best approach to any objective we throw at them, in this instance educating life safety professionals in an engaging format where we could show off our emergency lighting experience and tech know-how.  After their initial pitch they quickly facilitated all of the webinar logistics and promotion, allowing us to simply concentrate on devising the content and delivering on the day.  The response was so good, we are now planning a year’s worth of webinar delivery.

Results
  • 200+ sign-ups & 100+ attendees for webinar
  • Proof webinars work as a new CPD platform
  • Boosted visibility for Hochiki Europe and its expert, Ian Watts, with architects, installers and facilities managers
  • 330+ YouTube views of webinar
  • 6 pieces of coverage in key customer-facing media titles
  • Two thought leadership articles placed in key trade publications
Campaign Media