B2B, B2C
Garmin UK
A 'rally' good track day
Activity

Garmin UK set us a challenge: in a very crowded marketplace, position its ultra-high-quality, feature-filled dash cams front of mind with key media, retailers and consumers.

We really had to stand out from your usual dash cam coverage, so we had an idea: what if we really put Garmin’s dash cams through their paces – on a rally track.

We created the ultimate, adrenaline-filled product test event for ten tech and automotive journalists and key retailers and let them experience the quality of Garmin’s dash cams behind the wheel of a Subaru Impreza and Mitsubishi Evo.

To share the experience with Garmin’s consumers, we let racing driver and journalist Rebecca Jackson test out the products on the track, creating high-octane video footage distributed via brand social channels, that also caught the attention of Garmin’s teams across EMEA and the US.

Results
  • Media coverage in Tier 1 titles including Top Gear, Auto Express, The Sun and The Irish Times and Irish Independent
  • Strengthened relationships between Garmin and its key retailers
  • Esther Neve, editor at Top Gear citing it as “different… fun… [and] certainly something I’ll remember from Garmin”
  • Resulted in a growth of dash cam sales
Campaign Media