(+44) 161 817 6600
jo@tangerinecomms.com

Tangerine, Giant’s Basin,
Potato Wharf, Castlefield,
Manchester M3 4NB

Topcon

Taking digital construction global with Topcon

The problem

 

We needed to take Topcon global, showing its technology and services in Europe (specifically France) and beyond.

 

Intermat, one of the biggest international construction and infrastructure shows, in Paris,, ticked all the boxes.

 

We travelled with Topcon to the event to position them the company to provide digital solutions for construction issues, worldwide. 

 

Demand on housing, infrastructure, and site safety created the perfect platform to showcase Topcon’s automated and digitised offering at the event while demonstrating expertise and innovation in the field with key speakers sharing insight.

Our response

Our team on the ground engaged with international media, such as World Highways and Construction International, created live content from the event including blogs, video snippets and social content, sharing Topcon’s key role in the global construction conversation.

 

The brand’s interactive stand was a hive of activity and acted as the perfect setting for media and peers to meet the international Topcon team.

Impact

Our groundwork at the event paid off, with coverage secured in global titles such as Construction International, Construction Europe and World Highways Magazine.

 

 The content hit the spot too, with strong conversation around the event and an average engagement rate of 3.3% across all Topcon social channels - above the industry average.

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