In April 2018 we travelled to Paris with our client Topcon to Intermat – one of the biggest international construction and infrastructure shows.
With a brief to elevate the brand in Europe, specifically France, our challenge was to position Topcon as offering the technology and services to provide a digital solution for construction issues worldwide.
Demand on housing, infrastructure, and site safety created the perfect platform to showcase Topcon’s automated and digitised offering at the event while demonstrating expertise and innovation in the field with key speakers sharing insight.
Our team on the ground engaged with international media, such as World Highways and Construction International, created live content from the event including blogs, video snippets and social content, sharing Topcon’s key role in the global construction conversation.
The brand’s interactive stand was a hive of activity and acted as the perfect setting for media and peers to meet the international Topcon team.
Coverage secured already in titles such as Construction International, Construction Europe and World Highways Magazine
Conversation on social media during the show was strong, with an average engagement rate of 3.3% across all Topcon social channels.