Adele Wilson, Head of Insight & Planning


As Head of Strategic Planning & Insight at integrated communications consultancy, Tangerine, Adele Wilson has experience working with consumer and business to business (B2B) brands of all shapes and sizes. Based on robust customer insight and with many years of marketing, design and new product development experience, Adele helps companies define their brand experience and develop creative communications campaigns. Adele has worked with some of the UK’s most famous businesses and brands, like Durex, Scholl, Dr Oetker, British Gypsum and Jewson as well as supporting new businesses like GymCube and Unshackled.

Adele’s expertise includes the identification and understanding of potential target audiences, mining for market and customer data, commissioning and managing research projects to explore consumer/customer/employee behaviour and attitudes, and facilitating her legendary creative brand development and idea generation workshops.

Adele speaks confidently about:

Brands and brand strategy

Branding and brand identity

Consumer and customer behaviour and trends

Journalists can contact Adele directly on 07894 512 721 or email: