Tangerine Scores Hat-trick of Award Wins
Tangerine is celebrating three award wins at the inaugural UK Content Awards, which celebrates excellence in content marketing.
Building on its success of 2017, which saw the employee-owned agency awarded 5 national awards across its portfolio of clients, Tangerine has kicked of the award season well and hopes to replicate a similar success this year.
Tangerine picked up two of the awards for its work on Iceland Foods’ Power of Frozen campaign: Retail Content Campaign of the Year and Content Strategy of the Year. It also scooped B2B Content Campaign of the year for Jewson, the UK’s leading brand of builders’ merchants.
Speaking about the awards, Managing Director, Mary Harding said: “The judges commended our work with Iceland Foods for our highly reactive and witty approach – clearly setting and exceeding targets – while for Jewson they recognised our ability to effectively target a hard to reach audience.
“The award wins really are testament to the hard work and dedication of our team, as well as the exemplary content they produce. They’re also a clear reflection of how work with insights; interrogating the data and audience behaviour to understand what will resonate with them.
“As the digital landscape continues to evolve, we pride ourselves on being able to react and adapt quickly – staying on top of trends, continually refining our clients’ strategy and using them to effectively target their audiences.
“We’re look forward to defending our titles in 2018.”