Tangerine rides away with Science in Sport brief
Tangerine has been appointed by endurance sports nutrition leader, Science in Sport (SiS), to maximise awareness ahead of the brand’s biggest year to date.
SiS has ambitious growth plans for the coming years – it’s the trusted brand for the nation’s elite athletes, with high profile ambassadors including Sir Chris Hoy and athletics star, Katarina Johnson-Thompson. This week SiS has also been unveiled as Team Sky’s official sports nutrition partner from 2016.
Tangerine will deliver an integrated communications strategy to elevate the brand’s presence and activate its valuable assets within its core endurance sports, including running, triathlon and SiS’ heritage sport: cycling.
The campaign’s brand portfolio includes its market leading isotonic energy gels, hydration tablets and protein powder range
Speaking about the appointment, Mary Harding, consumer MD at Tangerine, said: “Science in Sport is a natural brand fit for us at Tangerine. Many of us are fans of SiS products, as we’ve all relied on them at some point, so it’s great to be supporting such a premium brand.
“With our experience of managing high profile ambassadors and knowledge of the sports industry, it’s time to take SiS to the next level, and we’re working on some exciting plans for the year ahead.”
Ashley Read, marketing director at Science in Sport, said: “We were really impressed with Tangerine from day one. The team’s passion, enthusiasm and creativity really shone through – that combined with their wealth of experience in our sector, makes Tangerine a great agency partner for us.”