Tangerine kicks off this year’s Comic Relief Campaign
2017 started just as quickly as 2016 finished for Team Tangerine. We returned from a short winter break a pound or two heavier than when we left and with a kitchen table full of chocolates and festive goodies from those refusing to consume any more.
We also returned ready to get stuck in to this year’s Red Nose Day campaign, which officially launched last week.
Having worked on Sport Relief the previous year, it was a privilege to support Red Nose Day this time around, with Tangerine managing the North West, East Yorkshire and Lincolnshire, Yorkshire and East Midlands regions.
We kicked off this year’s campaign with a series of project visits to raise awareness of how the generosity of the UK public helps those who need it most on our own doorstep.
First up, we went to Community Media Crew in Manchester where Julie Hesmondhalgh, who is most famous for playing Hayley Cropper in Coronation Street, gave expert tuition to actors with learning difficulties.
The students performed a self-written play called ‘Yes We Can’, designed to demonstrate the abilities and disabilities in every one of us, even reducing Julie to tears when Catherine, one of the actresses, performed a moving and impromptu version of ‘Somewhere Over The Rainbow’.
Project visits are undoubtedly one of the best ways for us to share where funding is spent and with launch coverage on BBC North West Tonight, BBC Radio Manchester and Manchester Evening News, hopefully we have encouraged people to fundraise again this year.
Secondly, we went along to the Sporting Memories Foundation in Northallerton with Dame Penelope Wilton. The charity is one of a huge number of success stories for Comic Relief and helps people to tackle dementia through sport. Dame Penelope listened to how the group deal with dementia on a daily basis before playing table tennis and indoor bowling – she was very handy at both!
BBC Look North Yorkshire and BBC Radio York captured the group’s activities and ran an emotive piece on their respective evening programmes as part of the Red Nose Day launch.
We placed additional Comic Relief stories across BBC local radio stations as well as print and online titles throughout our regions, meaning launch week was a huge success on our patch.
Keep your eyes peeled though for further updates on our Twitter and Instagram feeds over the coming weeks as the 2017 campaign has only just begun, and a night of comedy with a certain John Bishop is on the horizon.
By Tom Gibson, Consumer Account Manager