29th May 2015

Tangerine gets into the ring with top boxing talent

Callum Smith, Joe Gallagher & Anthony Crolla

Tangerine has teamed up with two of the UK’s top boxers; lightweight Anthony Crolla and middleweight, Callum Smith, ahead of their career making fights this summer.

The leading integrated communications consultancy has been appointed by world leading boxing trainer, Joe Gallagher, to help raise Anthony and Callum’s profiles and manage their ongoing media commitments in and outside of the ring.

Tangerine will help build on Anthony and Callum’s popularity over the coming months – offering strategic media advice to help the athletes develop their commercial potential.

Anthony has the biggest fight of his boxing career on the 18th July when fights for the WBA World Lightweight Championship at the Manchester Arena, against Darleys Perez.

Nearly six months ago Anthony was told there was a possibility that he’d never box again following a brutal attack by burglars at his Manchester home. After recovering from a fractured skull and broken ankle, Anthony will take to the ring in front of a home crowd in the city.

Callum Smith, another huge talent to come out of the famous Smith family of boxers from Liverpool, will also go head to head against Christopher Rebrasse at the Echo Arena on Friday 26th June, for the WBC silver super-middleweight title.

Mary Harding, MD of Tangerine PR’s consumer team, said: “After working with top sporting star, Amir Khan over past few years we couldn’t be happier to recruit two more of the biggest names in British boxing to our talent management portfolio.

“Anthony and Callum have the potential to be real superstars on the world sporting scene – not only are they extremely talented within the ring, but they have the likability factor, which so important. It really is great to be on board with Joe and the team ahead of a very exciting year.”

Joe Gallagher explained: “I’ve seen Tangerine’s work with Amir over the years and I’ve been really impressed with their passion, enthusiasm and knowledge of the sports industry. So when it came to appointing an agency to take us to the next level, Tangerine was a natural choice to join Team Gallagher!

“We’ve got a huge year ahead and now we’ve got many new additions to the team, it’s a really exciting time for everyone.”

Tickets are now available for both fights:

Anthony Crolla vs Darleys Perez – Saturday 18th July – Manchester Arena                   For tickets, visit www.matchroomboxing.com

Callum Smith vs Christopher Rebrasse – Friday 26th June – Echo Arena, Liverpool      For tickets, visit: www.matchroomboxing.com or call 07955 190 044