27th January 2015

Tangerine B2B Strengthens Senior Team

Sally Martin Helena Reid B2B Team

Leading integrated communications consultancy, Tangerine, has strengthened its B2B senior team to support ambitious growth plans in 2015.

Former vice president at New York agency, Bliss PR, Sally Martin joins the team as senior account director. Bringing more than 12 years’ experience, Sally will work closely with B2B MD Sam Gregory in growing the consultancy’s global client portfolio and supporting its strategic direction, while working across a range of key accounts.

A specialist in financial and professional services, Sally has managed high profile accounts such as Bank of America, KeyBank, BDO and law firm Hunton & Williams.

In addition to Sally’s appointment, Helena Reid, who joined Tangerine in 2014, has been promoted to associate director and joins the consultancy’s senior management team. As part of her new role, Helena will be the strategic lead on a number of European business technology, facilities and manufacturing accounts, and will head up Tangerine’s own marketing activity, as well as the charity committee.

Commenting on her promotion, Helena said: “Tangerine is one of the fastest growing independent agencies in the UK, so joining the senior team to help build and drive that success is something I’m really excited about.

“With such a great team in place I can’t wait to be part of the next phase in Tangerine’s development.”

Tangerine’s consumer team has also recently recruited Tom Gibson, who joins from Motocom, as an account executive, and Harriett Geoghegan who joins as junior account executive, from luxury beauty brand Crème De La Mer.

The Juice Academy, the social media apprentice programme spearheaded by Tangerine, has also appointed Amy Coney as communications assistant.