10th December 2014

Tangerine B2B appointed by Hochiki Europe

Hochiki Europe

Hochiki Europe has appointed Tangerine B2B to position it as the industry’s leading innovator and manufacturer of fire detection, emergency lighting and safety systems and devices.

With almost 100 years’ experience, the company has been leading the way in the design and manufacture of innovative fire detection, emergency lighting, safety systems and devices for nearly a century.

Working across five manufacturing plants, 32 sales offices and 18 subsidiaries, Hochiki Europe has a global sales turnover exceeding £400m, is wholly independent and has over 1,500 employees.

Tangerine has developed an international, integrated multi-channel communications campaign to demonstrate Hochiki Europe’s ongoing commitment to manufacturing innovation; continuity in quality, service and supply; as well as customer satisfaction.

The strategic, EMEA wide campaign will increase brand and product awareness across Hochiki Europe’s target markets, while also building its status as a thought leader in the industry.

Paul Adams, deputy marketing manager at Hochiki Europe, said: “We lead the market when it comes to intelligent emergency lighting and fire detection systems, providing the most sophisticated and reliable technology available and needed a PR campaign to match.

“Tangerine was a natural fit for us, with its broad sector knowledge and keen eye for detail – we knew the team would quickly get under the skin of our business and really understand the wants and needs of our target audiences.”

Sam Gregory, Tangerine B2B’s managing director, added: “Hochiki Europe operates within a crowded marketplace, but has exciting and clear differentiators. From its focus on innovation, to its open protocol systems and dedication to hand checking every product, the company certainly has a lot to shout about.

“Our campaign which has been developed to work effectively across each of the unique marketplaces in which Hochiki Europe operates really taps into the expertise of each of its key spokespeople to build a strong international presence for the brand.”