Tangerine Announces Latest Behavioural Change Win with National Disability Sports Organisations
Tangerine has further strengthened its behavioural change credentials with its latest campaign win with the National Disability Sports Organisations (NDSOs) and English Federation of Disability Sport (EFDS).
The idea will encourage more disabled people to enjoy the benefits of being active across England. It will be the first time eight NDSOs and EFDS, supported by Sport England, have come together collectively to create a campaign of this nature.
The campaign will use a combination of traditional tactics, celebrity/real life ambassadors and local launch events as well as social and blogger engagement to target disabled people, their families, friends, carers and wider support networks.
Speaking about the appointment, Sarah Marl, Marketing and Communications Manager for EFDS, said: “Tangerine is an agency that has a strong background in establishing successful behavioural change campaigns, which is why we invited them to pitch.
“The team’s strategy and approach to the joint campaign clearly stood out to all partners. It convinced us that our insight had helped them to understand the tough brief and develop a robust, innovative and bold response. We are excited about the challenges involved and look forward to working with Tangerine to deliver positive results.”
The campaign is set to launch in July 2016 and will run for three months, and the team is already in the planning stages.
Consumer MD, Mary Harding, said: “Tangerine has a passion for supporting behavioural change projects and our previous work with campaigns such as I Will If You Will, has showcased the team’s credibility in making a real difference to communities. So, when NDSOs and EFDS’ brief landed on our desk, we knew this would be the perfect project for us to support.
“The campaign will use a combination of real life case studies and inspirational celebrities to capture the attention of disabled people and their support networks. Based on existing insights into the communication techniques that really resonate with this audience, we need to demonstrate the importance of accessible and meaningful opportunities available to disabled people and their families across England, and help them to understand that using support from organisations like EFDS and the NDSOs, they will become more active.”
The eight NDSOs involved in the campaign include: British Blind Sport, Cerebral Palsy Sport, Dwarf Sports Association UK, LimbPower, Mencap, Special Olympics GB, UK Deaf Sport and WheelPower.