Pizza Hut Restaurants to ‘Rock’ Ibiza with Summer-Long Partnership
Tangerine’s client, Pizza Hut Restaurants (PHR), has partnered with Ibiza Rocks, to take its ‘Taste Freedom’ campaign to the next level, while further strengthening ties with its trend-conscious, millennial audience.
The summer-long campaign, created by the Tangerine team, encompasses UK-based and in-resort activations, including a campaign content hub, experiential events, digital promotions, social media competitions, video, bespoke content shared by resident DJs and ongoing influencer engagement.
This is the latest instalment of PHR’s ‘Taste Freedom’ campaign, which inspires key audiences to re-evaluate PHR as a dining option by raising awareness of its ongoing restaurant refurbishment programme to drive footfall. Over 200 huts have already been transformed.
Sonya Mooney, Digital Campaigns Manager at PHR commented: “This year we plan to take our new look, new menu and new vibe to the next level by promoting freedom from every day routine. For millennials, nothing screams freedom more than that holiday feeling.
“Ibiza Rocks was a natural partner for us, as it will really help us bring this concept to life in a way that truly resonates. Our content-led and experiential approach will provide us with various touchpoints to authentically engage with customers, ensuring PHR is at the heart of Ibiza Rocks guests over the summer period.”
The Ibiza Rocks campaign is also being supported by Lexis PR and digital agency, Amaze.
For more information and to keep up to date with activity, visit the PHR X Ibiza Rocks landing page.