Open the window on your company culture
Many companies have clear statements of their company values and a clear idea of the sort of culture they want but the reality ‘on the ground’ is often very different.
The Channel 4 series ‘Undercover Boss’ shows the horrified look on CEO’s faces as they realise that the reality of their culture is very different from what they’ve discussed in the Boardroom.
I see strong parallels with Marty Neumeier’s assertion that your brand isn’t what you say it is, it’s what your customers say it is. Just because you have an intention of something, or even a strategy and plan, it doesn’t necessarily make it so. I’d suggest that your company culture isn’t what you say it is, it’s what your people say it is.
So what should you do if you think you might have a gap between the culture you want and the reality on the ground? I’d suggest that you need to start by seeing your culture as it really is, through the eyes of your people.
In the same way that restaurants sometimes have a window through to the kitchen so that you can see exactly how things are done behind the scenes, social media can give real insights into your culture if you’re prepared to open the window on your company culture.
I’m proud to be involved with Tangerine PR where we are driven by deep-rooted values and care deeply about our greatest asset, our people.
How have we opened the window on our culture? The last company away-days are great examples as people were encouraged to tweet about the days using the hashtags #TPRAwayDay and #TPRXmas13 and they give a great feel of what it is like to be part of Tangerine PR.
If you want to see your culture for what it really is, why not throw the curtains open and open the window on your company culture?