Meet the Team Monday: Becca Parker
In the next instalment of our Meet the Team Monday series, we’ll be getting to know a little more about Becca Parker, junior account executive and The Juice Academy tutor.
How long have you been at Tangerine?
I’ve been at Tangerine for two, nearly three, years now!
Tell us about your role
I’m a junior account executive on the B2B team, delivering integrated communications campaigns for clients. This means I help to run their social media accounts and online channels, as well as engaging in traditional PR activity. I’m also a tutor for The Juice Academy (where I completed my digital marketing apprenticeship), teaching other apprentices all about social media for business.
Now describe it in in one word
And what about your life outside of work?
I love motorsport and anything that involves fast vehicles, whether it be watching Formula 1 on the TV or heading to Oulton Park for a race day. I love going to music concerts, the theatre and having weekend breaks in the countryside. I also love spending time with my family (and dog).
What’s your favourite thing about working in communications?
I love how fast-paced the industry is, especially on the digital side of things. There are changes and updates being made so frequently, with new channels constantly being introduced. It keeps us all on our toes and spotting the advances means we can ensure our clients are ahead of the curve in their sectors.
You’re being sent to a desert island for client research. Which two fellow Tangerines would you take with you, and why?
I think I’d take Amy Cantrill with me, and not just for a chat! Her calm and grounded way of looking at, and dealing with, situations would probably help on a desert island. I’d also take Tom Tanswell – there’s never a dull moment when he’s around! He’d keep us laughing and upbeat for the whole trip.
What three things should a communications professional do every day?
Read and watch the news, and listen to the radio. Being ahead of the news agenda and knowing what it is going on can really help to secure valuable opportunities for your clients. Not only that, it’s interesting and can help you build a bank of knowledge around your clients’ sectors.
Remember that no idea is a bad idea, and no question is a silly question. Sometimes it’s the wackiest idea or question that can really take off and prove popular with clients or target audiences.
Be proud of what you’re achieving on a day-to-day basis. In such a competitive industry, it’s easy to knuckle down and work hard without giving it a second thought. Celebrate your and your team’s achievements!
If you didn’t work in communications, what would you be doing?
I’d like to think I’d be off doing something else exciting…