10th April 2017

Lights, Camera, Stream…

Over the last few years, we’ve seen video become the hero tool of choice for brands and marketers, a trend which will grow in the future. The tech giant, Cisco, has projected that videos will make up a staggering 80% of all global internet traffic by 2019.

According to research, four times as many consumers would prefer to watch a video about a product than read about it. Indeed, YouTube’s chief business officer, Robert Kyncl, thinks digital video will overtake TV to become the number one source of entertainment by the end of the decade.

Video isn’t just an entertainment medium though. More and more, it is revealing itself as a fantastic and versatile marketing tool. With the rise of digital video streaming, it’s possible to shoot and upload influential and engaging content without compromising on quality, and for much smaller budgets than those of traditional television advertising. The evolution of livestreaming means that brands can interact with audiences in real time, gaining instant feedback and instigating ongoing conversations that result in even stronger relationships.

All this is precisely why we at Tangerine have been embracing video creation over the past year, generating fun and exciting content for our clients to help them build even closer relations with their customers. We want to take this a step further, creating Tangerine Productions, our video content production arm. This offers a wide range of video services, catering for all budgets and delivering impressive results for clients through increased brand awareness, sales and business growth.

The inspiration behind Tangerine Productions comes from a passion for working with some of the UK’s most successful brands, and using new technologies and innovations to help them build even closer relationships with their customers. Our focus is to create compelling content that engages, informs and entertains its audience, all to establish an emotive connection between customers and brands.

For us, what makes video a uniquely important marketing tool is its unique ability to connect with consumers’ innermost subconscious. With video as one of our key tools, we can positively position our clients as brands that not only want to sell their products, but want to build a greater rapport with their customers, helping them to boost loyalty and, ultimately, win the market share war.

By Rachel McLelland, Video Strategy Director