26th May 2015

Let’s talk Emoji

According to Professor Vyv Evans, a linguistic expert at Bangor University, emoji is the UK’s fastest growing language – evolving quicker than any other form of ancient communication.

The little icons are a key part of everyday conversation across the globe. While I wouldn’t class them as a language (yet), android phones do provide the emoji as an additional language keyboard. Andy Murray even tweeted the whole narrative of his wedding day through emoji – and his followers loved it.

Rachel Blog 1

So, does this mean we could see a decline in the use of written word in the future?

I don’t think so. The way we communicate is always changing, both on screen and off.

While we’re cutting down our comments to fit into 140 characters, and replacing lengthy text with audio-visual content to make it easy to digest, there are still more and more people embracing the blogging culture and posting their extended thoughts online.

While it is possible to combine the endless emoji to create a sentence, the general Tangerine office consensus is that they’re used to illustrate what is being said quickly and easily, rather than replacing it.

They’re also great when you’re feeling too lazy to type a message, or in typical British fashion, want to send a polite smiley reply when you don’t know what else to say.

However, while emoji may not be the language of the future, there’s definitely no sign of emoji usage slowing down. At the moment of writing this, the ‘face with tears of joy’ (you know the one), has been posted on twitter 735,890,703 times.

rachel Blog 2

So, it seems that there’s a long life left for emoji yet.

Rachel Blog 3 – That’s thanks for reading if you don’t speak emoji!


by Rachel Billings, B2B account executive