27th October 2016

10 top tips on how to write a WINNING award entry!

I think it’s fair to say that as an agency, we LOVE awards! And why wouldn’t we?

Winning an award (or even being shortlisted for an award) is a huge achievement and something to be proud of. It’s also brilliant for PR and will emphasize to current or prospective clients that yes, we are great at what we do!

Here are my top tips on how to write an interesting, persuasive and WINNING award entry:

  • Choose your category wisely. Often there are a few categories which will seem relevant to your business, but make sure you focus on what you are most proud of and choose the category which will best allow you to talk about it.
  • Read the small print. Some categories have a specific criteria which you have to meet, such as minimum turnover etc. Make sure to check you match this before drafting the copy.
  • Give yourself enough time. I’m sure we can all remember an occasion when we’ve left time a little fine before a deadline, but putting together a great award entry takes effort…and time, so you don’t want to rush it.
  • Keep it simple. It’s very easy to assume everyone understands the industry jargon you so commonly use, but the judges may not. If you keep your language simple your entry will be easier to read and digest.
  • Don’t copy and paste. It can be tempting to copy and paste information from your website or press releases to save time, but it’s important to tailor your writing to the specific question being asked so that it is relevant and effective.
  • Get to the point. Try to keep your sentences punchy and only include relevant information – it will have more impact on the judges – remember, sometimes they have hundreds of entries to read.
  • Stick to the facts. There’s nothing worse than a ‘fluffy’ piece of writing filled with meaningless marketing lingo. ‘The company went from strength to strength’ isn’t saying anything! Explain exactly what you did, why you did it and the real business results at the end.
  • Remember the word count. It’s there for a reason. Select what you write carefully and only include your strongest examples. You’ll be very popular with the judges if your entry is UNDER the word count.
  • Get your copy proof read. Sometimes you’re so close to a piece of writing or a campaign, you don’t see the mistakes and can make assumptions. A fresh eye will be able to ensure the copy flows well, correct any potential grammar mistakes and spot anything that is unclear or superfluous.
  • Include supporting information. Some awards allow you to upload supporting documentation to your award entry. If you have something relevant, include it. It can sometimes be the deciding factor on who will get shortlisted.