STG_CaseStudyImage3_May20.png

Tackling Covid-19 with Stagecoach

The problem

Transport workers have often been the unsung heroes during the Covid-19 crisis. Stagecoach’s teams of drivers, cleaners, operational staff and engineers have been working around the clock to get buses sanitised and ready for service across the UK, helping other key workers get from A to B.

 

As a result, we wanted to raise awareness of the stories directly from the team behind the brand, so Stagecoach could publicly say ‘thank you’ and help emphasise the importance of the role they’re playing. 

Our response

We issued an internal callout at Stagecoach to ask for inspirational stories from Stagecoach of how the team has gone above and beyond to help others across the country – and we were inundated with nominations.

 

We built a handful of these tales into a light hearted and upbeat animation which helped to raise awareness of how different people from different depots have taken time – both in and out of work – to proudly serve their local communities and help the nation beat Coronavirus, all in line with Stagecoach’s Proud to Serve mantra.

STG_CaseStudyImage1_May20.png
Impact

  • 99% positive engagement rate

  • 116 shares on Facebook

  • 628 engagements

wordmark_10.png
TNG_Website_HeaderGIF_Jun19.gif
(+44) 161 817 6600
jo@tangerinecomms.com

Tangerine, Giant’s Basin,
Potato Wharf, Castlefield,
Manchester M3 4NB

TNG_Website_HeaderGIF_v3_Jun19.gif