B2B
Together Trust
Services deployed on this project
Activity

To celebrate the Together Trust’s World War One remembrance activity and showcase its innovative means of teaching the subject to students, including a poppy laying ceremony at its North West headquarters.

Tangerine invited flagship regional news programme, BBC North West Tonight, to attend the event and capture everything for broadcast.

Having sparked the interest of the BBC with the unique event, and secured the opportunity, Tangerine coordinated the filming process, bringing together young people and staff from the Together Trust with the BBC crew.

The BBC filmed the poppy laying ceremony, as pupils from the Together Trust’s Ashcroft School placed handmade poppies into the ground to mark the occasion.

Tangerine also arranged interviews with one pupil, Jadean, who talked about WW1 and read a war poem, as well as the Together Trust’s research and information officer, Liz Sykes, who discussed how the charity had worked painstakingly to tell the veterans’ stories after 100 years.

 

Results
  • BBC Breakfast featured the event as part of its regional news updates six times throughout the morning programme, including the interview of Jadean discussing how the war affects people today
  • A longer piece was then broadcast in the evening show, BBC North West Tonight, alongside an interview with Liz Sykes talking about how Together Trust’s young people have benefitted from finding out more about their past
  • The interviews were also played on BBC Radio Manchester.
  • Tangerine raised the profile of the Together Trust and its young service users across the region
  • Secured local broadcast coverage which helped to celebrate Ashcroft School’s successes and highlight its innovative ways of teaching young people with special education needs
  • The piece was an evocative reminder that the North West’s young people have a strong connection to their past