B2C
Royal Enfield
Rides of a Lifetime
Activity

As a true iconic motorcycle brand with real heritage, Royal Enfield has a reputation to withhold amongst steadfast motorcycle enthusiasts and potential new fans of the brand. Wanting to demonstrate the Royal Enfield ‘way of life’, the brand tasked Tangerine with coming up with a hard-hitting campaign that would show the brand’s values in no uncertain terms.

Working with key media influencers, Tangerine got to work on a media campaign that saw journalists tackle some of the world’s most challenging and beautiful motorcycle routes in Royal Enfield’s home continent. These rides took in a breath-taking tour of Nepal and the Himalayan Odyssey.

Making the impact we had hoped for, coverage appeared in the form of front page spreads and double page spreads which blew the client away.

Results
  • Full page article in the Daily Mirror and extensive coverage on Mirror Online
  • Two double-page articles in Shortlist
  • Six page review in RiDE
  • Ten pages of coverage in MCN
  • The total opportunities to see reached 82million with a PR value of £601k