B2C, Digital
Reebok
The Reebok FitHub and Sport Relief Partnership
Services deployed on this project
Activity

Tangerine supported Reebok’s partnership with Sport Relief to generate awareness and understanding of the FitHub (flexible store that offers free fitness classes) and raise £24,000 for the charity.

To showcase the flexibility of the FitHubs, highlighting that the store can be easily moved around to facilitate fitness classes, alongside the expertise of the Fitness Ambassadors teaching the classes, a 24 hour fitness challenge was created.

The challenge was livestreamed via YouTube Webcast for 24 hours and live posted on social media; each hour a new exercise was released on social media via a simple infographic and demonstration to camera from a Fitness Ambassador. A treadmill was also set up in the window of the FitHub for people to run on consistently for the 24 hour period.

Influencers such as David Haye and Richard Callender attended the event and drove members of the fitness community into the FitHub where they could be educated on the concept of the FitHubs and the Sport Relief Challenge.

People across the UK were also invited to donate online and take part in the challenge online.

“This activity was delivered on a short timeline but the Tangerine team supported us to achieve our goals and generate activity that directly reached our target audience. Not only that, but they got stuck into the challenge and worked alongside our team throughout the process to make sure the activity was a huge success.” Marketing Activations Manager, Reebok UK

Results
  • 248 customers participated in the challenge by coming into the FitHub
  • £24,000 raised for Sport Relief
  • Over 2,000 engagements across social channels in 24 hours
Campaign Media