B2B
Procure Plus
Services deployed on this project
Activity

North West social housing regeneration consortium, Procure Plus, challenged Tangerine to help it make a big impression at Housing – the biggest conference in the housing calendar, run by the Chartered Institute of Housing (CIH) – without actually attending the show

Tangerine thought about the different ways it could give Procure Plus at presence at the show – from advertising at the venue, to securing pre-event coverage in key target media’s show preview editions.

However, none of these would really offer the impact Procure Plus was looking to make.

Tangerine suggested holding a roundtable with industry leaders to discuss the issue of cost efficiency in social housing. Tangerine project managed the roundtable in partnership with national social housing magazine and event partner, Inside Housing magazine.

The Inside Housing conference magazine, which included the roundtable, was added to each Housing delegate’s information bag, giving Procure Plus exposure to every person attending the show. The roundtable not only allowed Procure Plus to make a big impression at a small cost, it also gave its experts a fantastic networking opportunity with key players in the social housing sector.

Results
  • Cost-effective, meaningful presence at the Housing conference
  • Networking opportunity for Procure Plus with key industry players
  • Demonstrated the strong level of thought leadership the Procure Plus team has
  • Four page spread in the special Housing issue of Inside Housing, which was issued to each delegate, as well as Inside Housing’s 22,000+ subscribers
  • Four page article on Inside Housing’s website, which has over 110,000 unique users every month
Campaign Media