B2C, Digital
Pizza Hut Restaurants UK
Pizza Hut Tastes Freedom with Tangerine
Activity

Pizza Hut approached Tangerine with a clear objective – to target millennials with the new brand tone of voice of ‘Taste Freedom’ and to drive them into ‘The Huts’ to realise what they’ve been missing.

We understand what makes millennials tick so we got to work straight away developing a social & experiential strategy to bring ‘Taste Freedom’ to life. An edgy, uninhibited social presence was created which put pop-culture, experiential events, influencer engagement and creative content at its heart. All inspiring millennials to ‘Taste Freedom’.

From the catwalks of London Fashion Week, to reaching almost 4 million video views with Comedy Shorts Gamer, we’ve racked up the followers, likes and retweets which in turn generated PR coverage in over 140 titles from Fox News, Shortlist and The Sun to MTV and Cosmopolitan. We’ve even swooned over puppies, laughed with comedians and chillaxed with massages on notorious ‘Blue Monday’ taking these treats to like-minded brands such as Benefit Cosmetics and Boohoo, where the love was reciprocated on their social channels.

Results
  • Almost quadrupled Pizza Hut’s Twitter following organically in 12 months
  • A combined reach of 354,520,205 and PR reach of 229,475,369
  • Exceeded Facebook growth targets by 17k
  • Aligned Pizza Hut with key influencers including Professor Green, Pro Syndicate, Arron Crascall, Naughty Boy, Louis Tomlinson, Casper Lee, Tom Daley, JJThompson, Ashley James, James Buckley, The Vamps, The Tide, Benefit Cosmetics, Missguided.com and Boohoo.com
  • We bagged 'Best Use of Twitter' at the prestigious UK Social Media Communications awards, seeing off competition from Samsung and TV programme, Have I Got News For You
  • We also scooped ‘Best Use of Social Media’ at The Drum’s high profile DADI awards, beating off stiff competition from the likes of Heineken, Beats by Dre and BBC World