B2C, Digital
Pizza Hut Restaurants UK
At London Fashion Week
Activity

Tangerine was tasked with aligning Pizza hut restaurants with key influencers and aspirational brands, relevant to its target audience, as part of an ongoing campaign to reposition the brand to become an attractive dining option for millennials.

  • Partnered with British brand PPQ for its London Fashion Week show
  • Pizza Hut Restaurants UK hosted a drinks reception for the show’s high profile guests, highlighting its new cocktail bar offering, as well as dishing up pizza to the models backstage and further food & drink at the high profile after party
  • Produced four key creative activations to generate content including shareable hashtags and imagery to create buzz on social media
  • Created a running order including content needed to ensure all key messages were carried across social channels and created impact
  • Attended and live posted from both the show and the after party on Pizza Hut Restaurant’s social channels , to promote the partnership between both The Hut, London Fashion Week and PPQ London
  • Encouraged influencers that attended the show to post branded content
Results
  • Aligned brand with over 11 influencers and brands in one evening
  • More than 5000 social engagements
  • Over 1,000 hits generated to site
  • Endorsement from key influencers
  • FROW attendees and fashion brand PPQ visited Huts as legacy
  • Extensive coverage in influencer blogs and national media
Campaign Media