B2B
Encirc
Attract visitors at London Wine Fair 2015 to the Encirc stand to meet wine specialists, discuss bulk filling and showcase its glass manufacturing expertise.

.

Activity

Building on the success of 2014, Encirc called upon Tangerine to help create a show-stopping stand at the London Wine Fair that would increase footfall to the stand and customer engagement at the event, boost visitor dwell time, and act as a space to host and build relationships with key media contacts.

Working with design consultants, Ignition, Tangerine developed a stand concept that met all of Encirc’s objectives. A large infographic and corporate video quickly communicated Encirc’s offering, while a pop up bar and grass-floored seating area encouraged passers-by to stop, find out more and speak to the team.

The stand also featured Rob Higgs’ Giant Corkscrew – an impressive working sculpture that acted as the main attraction and captivated almost everyone that walked past!

In addition to providing full event management, from stand design and catalogue entries to logistics and on-the-day support, Tangerine also worked to ensure Encirc’s media one-to-ones were in place to discuss the latest news and developments from the business and showcase the breadth of expertise within the team. To further raise Encirc’s profile, its winemaking expert, Justin Knock MW, hosted an industry briefing discussing sustainability and the supply chain – a key message and talking point for Encirc.

Results
  • Blanket media coverage in trade press showcasing business profile, expertise and thought-leading status
  • 5,000 attendees reached in three days via Twitter
  • 8 per cent organic follower growth
  • Showcased Encirc’s team of oenologists, sustainable manufacturing experts and marketing specialists
  • Inclusion in event marketing, boosting audience awareness and promoting Justin Knock’s industry briefing