B2C
Jump Nation
Getting Birmingham Bouncing!
Activity

We created excitement in Walsall’s closest city, Birmingham, by dropping bungee trampolines in the Bullring Shopping Centre’s atrium, offering children and adults alike the chance to practice their technique ahead of the arena opening.

Filming the reactions of shoppers as they reached dizzy heights, enabled us to capture the hype around the launch and fun nature of the new venue itself. The video was then shared with media and influencers in the local area.

Exclusive visits were then offered to regional press and their families to trial the trampoline arena ahead of opening, securing a series of previews including videos with key journalists.

Bloggers from fitness and parenting backgrounds have also been invited to review ‘Toddler Time’ and meet the instructors who are curating the new fitness classes for further features.

Results
  • Increase of 86.52% in sessions on the Jump Nation website on the day of the bungee trampolining stunt for pre-bookings
  • Over 10,000 people visited in the first nine days of opening
  • 17 pieces of coverage