B2B, Digital
ESG SEO: Making Toxicology Services Searchable

ESG wanted to improve its discoverability online and tasked Tangerine with improving the rankings of its hair toxicology service pages.

Tangerine developed an SEO campaign that focused on reworking the current ESG toxicology pages to maximise the impact on rankings. This involved keyword analysis, back-end updates and content creation/optimisation, as well as an off-page strategy to increase back-links and domain authority.

  • Achieved first page Google results
  • Increased toxicology page referrals by 605%
  • Improved rankings: from outside top 50 to 7 on Google