B2B
Croft Additive Manufacturing
Increase awareness of additive manufacturing in the aerospace sector
Activity

Following a collaborative study with ESR Space, Croft Additive Manufacturing challenged Tangerine to launch the business and product into new aerospace media realms pushing the boundaries for both Croft and Tangerine.

Tangerine created a suite of content, pitched appropriate content to key aerospace media titles and created conversation across all of Croft’s social and digital platforms.

To bring this project to life, Tangerine built relationships with all parties to examine how additive manufacturing or 3D printing, as it’s more commonly known, could be used to develop traditional spacecraft mechanisms and worked on a campaign to hit the target audience.

Once created, Tangerine used the content to proactively engage with traditional media and across social channels to reach new audiences, create conversations and build relationships with key contacts.

Results
  • 23 pieces of coverage in key aerospace, manufacturing and 3D printing publications
  • Audience reach of 1.3 million - the highest reach on Twitter and LinkedIn since the accounts were launched
  • 40 likes, 20 mentions and 22 retweets in January alone
  • Surge in customer queries