B2B
Jewson
Building Better Communities
Activity

Jewson has a 180 year history in supporting the communities around its 600 branches. In 2015, the builders’ merchant decided to take this to the next level, launching the Building Better Communities Campaign – a UK-wide competition to give away £100,000 to community building projects across the UK.

 

Tangerine devised a robust PR and digital campaign to drive votes from both builders, as well as the general public. The content of the campaign was hinged on a specially commissioned survey to explore attitudes to community in the UK, which made headlines in media and created a conversation point on social.

 

Watch the video below to find out more about the campaign.

Results
  • 2,000 entries to the competition (well in excess of the original 600 entry goal)
  • 23,867 Facebook votes within the competition
  • Growth of Jewson Facebook following by 133% during the competition (108% increase against target) and a combined reach of 1,850,000 across Jewson social channels
  • 111 piece of regional and trade media coverage, with a reach of 14.5 million people
Campaign Media