B2C
Khan Promotions
Raising the profile of a boxing superstar
Services deployed on this project
Activity

Tangerine’s goal was to raise Amir’s profile in and outside of the boxing ring, by creating new career opportunities, attracting new sponsors and continuing to position Amir as an inspirational figure.

Amir is a two-time world champion and with many high profile fights in the pipeline, Tangerine was the force driving the hype around his up and coming battles and dominating the headlines by securing daily national features on the road to the ring.

Outside of the boxing ring, Tangerine kept Amir’s name in lights by securing high profile features which focused on Amir’s style and family life in titles such as The Sunday Times Magazine, the Guardian and The One Show. Tangerine also secured commercial commentary work, which included the working with the BBC for the Commonwealth Games in Glasgow in 2014, where he showcased his boxing expertise and knowledge.

Results
  • The fundraising dinner raised £218,000
  • Over 600 pieces of additional media coverage secured by Tangerine
  • Coverage reach of over 7 billion readers
  • Coverage for Amir and Faryal’s appearances have been achieved across the board, including Hello, BBC Breakfast, The Daily Mail, The Daily Star, The Mirror, The Daily Express, The Telegraph, The Times, The Observer, Marie Claire, OK, Forever Sports, and Now to name a few. As well as, most recently, securing a short film with the One Show on Amir’s family life, the team has been dedicated to producing high level opportunities.
  • “The team at Tangerine has always been proactive and has secured fantastic lifestyle opportunities for me, as well as and managing our press conferences in the UK around his fights. They’ve always worked as an extension of our team and we loved having them as part of Team Khan.” Amir Khan, Khan Promotions