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BBQ IS THE OFFICIAL SMELL OF SUMMER FOR MANY
A quarter of Brits insist the smell of a BBQ smoking in the garden is the official scent of summer, according to a new poll.
Millions now associate the waft of fresh meat cooking on a BBQ as the smell of a British summer, rather than more traditional scents including honeysuckle, the aroma of rain after a seasonal storm or the enduring smell of the seaside.
The new study, by leading frozen food manufacturer Ross Burgers, proves just how popular BBQs have become, with the scent of freshly cut grass the only summer smell proving more popular, with almost half of the vote (48.71%).
York was identified as the BBQ capital of Britain, where four out of ten people insisted the smell of a barbie was their favourite summer scent.
And British men have no intention of letting go of their vice-like grip on cooking when it comes to a BBQ, as seven out of ten people said the man of the house was always responsible for cooking on the grill.
However, there are signs that this could change in time, as a third of women under-25 have managed to wrestle control of the BBQ and are now in charge of cooking in the garden.
Two thirds of people insist that dining al fresco makes family meal times much more fun and relaxed, but a fifth consider it to be too much effort.
Those who live in the Welsh town of Wrexham are the biggest fans of outdoor eating, with a whopping 95 per cent adamant that it makes meal times more fun.
Anne Claypole, marketing manager for Ross Burgers, who commissioned the survey of 2,000 people, said: “Our survey shows just how popular BBQs have become; it is such an integral part of our summer routine that many don’t believe it has officially started until they get a whiff of meat cooking on charcoal.
“Smells are so evocative and for many of us the smell of a BBQ can instantly put us in a good mood, as it signals sunshine and good times. And as a result family meal times become a much more fun and relaxed affair.
“We hope that this summer we get the weather we need in order for us to spark up our BBQs as often as possible.”
