Sam Gregory, B2B MD

BUSINESS TO BUSINESS (B2B) COMMUNICATION EXPERT

Sam is B2B MD at Tangerine, one of the UK’s top B2B integrated communications consultancies. For over 15 years, Sam has helped national and international B2B businesses understand how to use communication to influence thinking and change buying behaviour.

Sam specialises in helping brands to differentiate themselves in often dry B2B markets like building, construction, engineering and professional services. She works with big brands like British Gypsum, Interface and CEF to evolve their communication strategies and make sure they stay relevant to the growing numbers of millennials in the workforce who are now making the buying decisions.

She’s an authoritative voice on a range of B2B and corporate communications topics, including:

Brand strategy

Engaging millennials

Avoiding B2B clichés

Tackling deep-routed perception problems

Creating consistent customer experiences

Digital and social media

Internal culture

Attracting and retaining talent/skills

Journalists can contact Sam directly on 07799874817 or email: sam.gregory@tangerinecomms.com

@sp_gregory / tangerine.staging.wpengine.com