29th July 2016

Two Dadi Award Nominations for Tangerine

The Tangerine team is celebrating after reaching the Dadi Awards shortlist for the second year in a row.

Our consumer team has been nominated for the Best Use of Social Media and the Best Retail Campaign accolades for its work with Pizza Hut Restaurants UK, supporting the company to bring its Taste Freedom rebrand to life with an innovative digital campaign. A mixture of tactics were used, including planned content around calendar hooks, experiential activity, irreverent reaction to the news agenda, and influencer engagement, helping to transform perceptions among its 18-34 target audience.

The Dadis (The Drum Awards for the Digital Industries) have been rewarding digital excellence for ten years now, and are now a key fixture in the communications industry calendar. Judged by a 40-strong panel of industry experts, the accolades celebrate consultancies and brands producing great work in the online arena, from the use of search and social media, to the innovative use of apps and VR.

The results will be revealed at an awards ceremony on the 19th October at the Park Plaza, Westminster, London.

You can find out more about the nominations on the Dadi website.