13th June 2015

Tangerine’s Sandy Lindsay Honoured in Queen’s Birthday List

Sandy Lindsay, founder and chair of Tangerine and The Juice Academy, has become a Member of the British Empire (MBE) in the 2015 Queen’s birthday honours list, with a citation reading: ‘For services to business and young people.’

Sandy founded Tangerine in 2002 with the ambition to prove it is possible to run an ethical and profitable PR consultancy, as a vocal advocate of values-based business. Tangerine is now one of the UK’s leading integrated communications consultancies, with 60+ people, supporting world-leading brands including Peugeot, Pizza Hut and Reebok as well as Gary Neville’s and Ryan Giggs’ national Hotel & Café Football chain. The Juice Academy, already a multi award-winning social media Apprenticeship, was founded two years ago to help fill a skills gap in the sector and create quality careers for young people (more than 80 so far).

“I can’t tell you how surprised I was when I opened the envelope,” laughed Sandy, talking about the honour. “It was such a shock, but a very lovely one!

“It wasn’t even my idea to start a business in the first place, but my husband’s and I’ve had amazing support from him and many others in the last thirteen years. Tangerine wouldn’t be the success it is without so many people like my business partner, Sarah Halton, and my two MDs at Tangerine, Mary Harding and Sam Gregory.  The Juice Academy is also a collaboration with the many dedicated people on our Advisory Panel. This honour is for them as much as for me.”

The Juice Academy is the third job creation programme Sandy has created at Tangerine. The first was Manchester Masters, a graduate retention programme and the second was Creative Break, which created business admin Apprenticeship roles within creative agencies and marketing departments across the North West.

The Juice Academy is the first programme, however, through which Tangerine actually conducts the recruitment and the training and has been, in Sandy’s words, a huge learning curve: “Launching our own Apprenticeship programme was no mean undertaking and we’ve at times struggled with the bureaucracy. But it’s been well worth the effort when you see the brilliant achievements of the young people on our programme and hear the feedback from their employers.

“Our ambition for The Juice Academy is to continue to grow and we’re also keen to gain funding to introduce a much needed graduate model, so that we can start offering quality careers to graduates as well as school leavers.

“I’m so proud of what we’ve achieved at Tangerine – it was very important to me to prove an ethically run PR consultancy could be successful and I count myself very fortunate that I’m surrounded by so many people – clients and colleagues – who agree.”

Sandy is vice chair of Forever Manchester (the Community Foundation for Greater Manchester) and a national Ambassador for Apprenticeships.