23rd March 2016

Tangerine Wins Global Brief from Telecoms Security Experts HAUD

Integrated communications agency, Tangerine, has been appointed by HAUD, the market leader in security and revenue assurance for the telecoms industry, to increase brand awareness and engage key influencers as part of a global brief.

HAUD creates unique and intuitive mobile network firewall solutions to protect mobile operators against fraud and known vulnerabilities of the SS7 protocol, the underlying system that transports voice and SMS traffic. The company offers traffic profiling and fully managed services helping mobile operators to stay in control of their networks and recover revenues lost from fraudulent traffic.

Working with the brand, which is a subsidiary of Fortytwo Group, Tangerine will implement a content-led communications strategy to elevate HAUD within the technology and telecoms sectors to secure its position at the forefront of the dialogue on mobile security.

Desiree Bone, Head of Brand and Marketing at HAUD, said: “The mobile industry is constantly evolving, as are the threats that put reputation and revenue at risk, so building a level of trust with our customers is more important than ever.

“Tangerine clearly understands the importance of this and has advised us with a robust approach to increase the brand’s visibility and communication with the market, underpinned by proven expertise and in-depth industry knowledge.”

Sam Gregory, Tangerine B2B’s managing director, said: “A solid communications strategy is one of the most effective methods of establishing trust with new and existing customers, and is central to HAUD’s success.

“We’re looking forward to working with the brand to cement its international industry leading position across this dynamic and fascinating market.”