Tangerine Lines up to Kick off 2016 Sport Relief Campaign
Following a four-way pitch process, Tangerine has been appointed by one of the nation’s most loved charities, Comic Relief, to launch and activate its 2016 Sport Relief campaign across four regions.
Tangerine will work within the nations and regions team at Comic Relief to deliver a strategic regional campaign within four key areas, the North West, Yorkshire, East Yorkshire and Lincolnshire and East Midlands.
The team’s remit will be to drive sign-ups to the ever popular Sainsbury’s Sport Relief Games, as well as maximising coverage opportunities, case study development with inspirational fundraisers and delivery of social content.
Kate Jones, senior media manager, nations and regions at Comic Relief, said: “Tangerine’s response to the brief really stood out – throughout the pitch process their passion and enthusiasm was unrivalled alongside a clear understanding of what it takes to deliver a successful pan-regional charity campaign.
“Their portfolio of community campaigns alongside extensive sporting and charity experience made them the obvious choice for us.”
Speaking about the appointment, Mary Harding, consumer MD at Tangerine, said:
“Tangerine has a wealth of experience working with high profile charity organisations on both a local and national level that, combined with our sporting credentials, makes this the ideal brief.
“Comic Relief is an iconic charitable institution, from red noses and local heroes running miles around the UK’s streets, to some of the most physically demanding sporting challenges ever completed, millions of people get involved each campaign year to help make a difference – and we can’t wait to shout about all the great fundraising efforts from within the regions.”
Comic Relief was launched in 1985, in response to growing needs in the UK and Africa – and has since raised over £900 million for people in need. In 2002, the charity flexed its charity muscles into the world of sport when it created Sport Relief. The sporty themed campaign takes place every other year and in 2014, raised over £70 million to help transform lives in the UK and beyond. Using traditional PR, social media and events.