Tangerine Leaps Forward with Jump Nation Win
Tangerine has been appointed by the UK’s leading indoor trampoline park provider, Jump Nation, to help launch a number of new sites and continue to drive footfall to its existing Manchester park.
Tangerine will deliver a fully integrated PR and experiential strategy, focusing on establishing and raising awareness of Jump Nation on a national level, as well as creating noise at a local level, engaging key influencers and communities where the new parks are opening.
Jump Nation launched its first site in Trafford Park, Manchester in August 2014 and has had huge success. It has welcomed more than 260,000 jumpers, as well additional spectators in the first 12 months of business and offers children and adults of all ages unrivalled high-flying fun and fitness. The Trafford Park site is the largest indoor trampoline arena in Europe, with wall to wall trampolines, all connected together to form one huge bounce space.
Although relatively new to the UK market, trampoline parks are a fast growing trend and Jump Nation has extremely ambitious growth plans, with three new site openings planned over the next eight months in the Liverpool, Birmingham and Newcastle areas.
Michelle Ball, managing director and co. founder of Jump Nation, said: “We have so many exciting openings planned for Jump Nation over the next few months. The success of our Manchester site at Trafford Park demonstrated just how in demand and hugely popular trampoline parks are. We want to capitalise on this demand quickly, bringing the Jump Nation experience to an even wider UK demographic.
“In order to do this, we needed a highly creative consultancy to develop a robust launch strategy for each of the planned new sites, helping to create a strong tone of voice and point of difference for Jump Nation, while ultimately driving advance bookings online.
“Tangerine’s team really impressed us with their stand out brand awareness, experiential and community engagement ideas. They are a fantastic addition to our growing team and we can’t wait to get started.”
Mary Harding, consumer managing director at Tangerine, said: “Our team has bags of experience working on ambitious expansion programmes, helping brands achieve business and communication objectives.
“The campaign will focus on creating a strong brand through strategic partnerships and local consumer and influencer engagement, tapping into activities which are both fun and fitness related. The team has an intrinsic understanding of the leisure and attraction industry and we’re really looking forward to using that knowledge to help Jump Nation bring its vision to life.”