Tangerine Gets Race Ready With Spartan UK
Following a two-way pitch, Tangerine has been appointed to manage the UK press office for the Reebok Spartan Race, the world’s leading obstacle race.
The team will work closely with Spartan’s digital marketing agency to raise awareness and drive footfall to each of the six races taking part in 2016 through media relations, partnership activation, event media management and celebrity engagement.
With courses designed to challenge competitors of all fitness levels, the Reebok Spartan Race has been pushing motivated Brits to defeat its obstacle courses since first entering the UK in 2010, with over 20,000 competitors completing the course in 2015 alone.
Speaking about the appointment, Peter Phillips for Spartan UK, said: “The Reebok Spartan race is rapidly grown in popularity in the UK, so we recognised the need to bring a strategic communications partner on board to help us maximise our reach and engagement with existing and potential Spartans.
“Tangerine’s experience within the sports industry as well as its strategic approach to the brief makes them the perfect partner for us. We were especially impressed with the team’s creativity, strong contacts within this sector and clear passion for our brand.”
Consumer MD, Mary Harding, said: “Tangerine has been consistently growing its sports portfolio of clients over the past few years with brands including Reebok, SiS, Sport Relief and campaigns such as I Will If You Will, and Spartan UK is a fantastic addition to our roster.
“With the ongoing rise in popularity of obstacle course racing, the 2016 season is a great time for us to get started. The team has kicked off the campaign by launching the Reebok Spartan
2016 race calendar and we look forward to seeing the partnership develop over the coming months.”
For more information, visit the Reebok Spartan Race website.