11th December 2014

Our Favourite Social Media Campaigns

Digital innovation is very much encouraged at Tangerine’s social media apprenticeship programme The Juice Academy. The tutors are always on the lookout for inspiring examples to discuss and use as case studies in workshops. We asked some of The Juice Academy Tutors to tell us about their favourite social campaigns. Here they are:

Name: Lisa

Role: Senior Account Manager at Tangerine and Tutor at The Juice Academy

Favourite Campaign: #SkyBluePink

3,500 strangers helped comfort a dying man with sunsets around the world

Why do you love it? Because it makes me feel warm inside! The situation is so sad but the result of #SkyBluePink is emotional and moving. Social media gets a bad reputation due to trolls that can lurk online but this shows the good that can come from social media too.

Name: Lucy

Role: Senior Project Co-ordinator

Favourite Campaign: #FollowTheFairies

The Two Fairies flew across the nation granting wishes submitted via social media. They sent fruit parcels to patients in hospital, filled the playground of primary school with snow and provided revising students with Lucozade. As everyone was wondering who was behind the stunt, Marks and Spencer revealed itself as the retailer behind the kindness in its Christmas advert

What do you like about it? This is such a sweetcampaign to launch over Christmas. I love all of the little clues and details. The clever seeding caught the attention of both local and regional press resulting in masses of media attention. At The Juice Academy we encourage our Apprentices to create content that is engaging, interactive and creative. I think that this ticks all the boxes. It certainly got everyone tweeting!

Name: Becci

Role: Junior Designer at Tangerine and Tutor at The Juice Academy

Favourite Campaign: #GoodHappens

Burt’s Bees turned Pinterest boards of paradise into reality for competition winners

What is so special about it? I heart this so much. It is a fun and creative campaign that engaged with customers and actually did something nice for people. When people create Pinterest boards they dream of actually visiting that desert island, eating that delicious looking food and hearing that jazz band playing on the beach. Burt’s Bees gave them a once-in-a-lifetime opportunity to do just that!

Name: Bryony

Role: Account Executive at Tangerine and Tutor at The Juice Academy

Favourite Campaign: #AlexFromTarget

Photos of Target’s handsome checkout boy Alex went global and his profile gained 751k Twitter followers (similar appeal to Harry Styles). The seeding turned out to be manufactured by a marketing agency

What makes this so special? This whole phenomena started off seeming like it was an innocent teenager who tweeted about a guy that she liked the look of at the supermarket and then loads of fan girls just went wild for #AlexFromTarget. I think it is a really clever campaign as it appeared so organic but the success of the hashtag was actually due to clever seeding from a marketing agency. (so the whole premise of it was fake, but he’s still real!)