One Tweet at a Time: The Making of BBC Breakfast
If you were on Twitter at 3am yesterday morning (who wasn’t?) you might have seen the deputy editor of BBC Breakfast, Stuart Rowson, treating his followers to a very special experiment.
Starting on Wednesday evening, he decided to live tweet a ‘day on the job’ and revealed exactly how the much-loved breakfast show is put together, from start to finish. If you missed it, you can read them again in the Storify feed below.
As you’ll see from his tweets, the role of deputy editor on BBC Breakfast is far from a typical day job. For a start, Stuart’s normal shift pattern begins when everyone is tucked up in bed and finishes when we’ve probably arrived at work the following morning – almost like working in a different time zone!
What became clear while following Stuart’s updates is the unpredictable nature of broadcast media. You might think the task of producing a television programme follows a clear and regimented order, but that’s far from the case. Breakfast is very much a moving feast as items chop and change, guests become available and breaking news stories emerge from nowhere, literally forcing Stuart to rip his schedule to shreds.
As PRs, it’s our job to make the lives of people like Stuart that little bit easier by having key spokespeople briefed and prepared well in advance and ready to drop everything at the last minute to fill a gap. It’s also important for us to keep a close eye on the national news agenda (just as Stuart does) in order to jump on the back of reactive comment opportunities for our clients.
All in a day’s work, even if it that does mean waking up at 3am.