10th May 2016

Making An Effort Takes Effort…

OK, this is another one of those ranty blogs but I have something (else) I want to get off my chest…

I know we’re all busy and the world moves at a pace that might be too fast for some of us, yadda yadda…but sometimes I just wish people – and this obviously doesn’t apply to everyone – would stop trying to take short cuts and thinking this is going to get them what/where they want. Sometimes, achieving success in whatever thing/way you want, takes effort. Sorry but it just does.

At risk of being labelled a curmudgeonly old git (again), my guess is the thought process behind thinking we’re entitled to instant success with very little effort comes from programmes like Xfactor and Britain’s Got Talent and the idea that we can send the same message to lots of people and achieve a reasonable result is obviously stemming from social media. I get it. Doesn’t (in my opinion) make it right.

Anyone who follows me on Twitter knows how much I hate (HATE) automatic DMs. You can make any excuse you want – you’re too busy, you think it’s polite to respond to every new follower,  you just can’t help yourself – but, at the end of the day, social media (clue’s in the name – social) is (in my opinion) about human interaction. Otherwise it’s just spam. And if you’re going to send me a DM offering to teach me how to use social media (I run a social media training academy) or help me set up a business (I did that 14 years ago. And again 3 years ago) – you’re gonna get unfollowed.  Same thing goes for copied and pasted sales messages on LinkedIn. Just stop.

And if you’re going to apply for a job, take the time to find out a little about the company you’re writing to and send them an individual note – or maybe something more creative, relevant to the company/job – rather than spamming every [insert sector/discipline] company in the land with the same bland email starting: ‘To whom it may concern…’

Because less really IS more. If you don’t have time to interact properly with everyone, downscale and decide who you REALLY want/need to interact with and then you will have time. And then make the effort, do your homework and have some basic human courtesy when you approach people.

In the long run, I’d wager we might even find this is actually less effort as it’ll have a much better and more lasting effect. Honest.

By Sandy Lindsay MBE, Tangerine Group Chair