29th February 2016

How we react to Facebook Reactions

By now, I’m sure you’ve all heard that Facebook has rolled out a new feature that people are going head-over-heels for, Facebook Reactions. I know what you’re thinking: ‘what actually is Reactions?’, and more importantly: ‘how do I use them?’

So, what is it?

Reactions is, essentially, an upgraded ‘Like’ button, giving us the option to convey five other emotions in addition to the usual, over-used and quite frankly mundane feature we’ve been confined to in the past.

Thanks to Facebook, we now have the options to love, laugh, be wowed and feel both sad and angry at a post. What more could you possibly want? Besides a dislike button that is. Beforehand it was all about how many likes or stickers your new profile picture could get and, if you were really lucky, you might even have got a comment – gasp.

giphy (12) (002)

With Generation Z having the emotional capacity of a brick wall (and I speak as a member of that generation), Reactions could be a new way for Facebook to bring a human element to a universe of technology and fibre optics.

So, now we know what they are, how do we use them?

This is where it gets interesting. As of December 2015, 1.44 billion users accessed their profile on mobile phones. This meant that, when the designer, Julie Zhuo, made Reactions, she wanted them to be just as accessible as the existing ‘Like’ button. With this in mind, she decided that the easiest way would be expand the current ‘tap’ action to a ‘hold and swipe’ gesture.

So, to utilise Reactions on a mobile, press and hold on the like button to bring up the six options and simply swipe to the one you want to use. On a desktop, hover the mouse over the like button and simply click the relevant emoji. It really is that easy.

In the past I might have liked that but now I’m going to love it and I might even be wowed by it.

tom blog 2

By Thomas Tanswell, B2B Social Media Apprentice