CMA Win Builds Tangerine’s Construction Credentials
The year is ending on a high for Tangerine B2B after it was named PR Agency of the Year at the Construction Marketing Awards 2015.
Tangerine was awarded the honour for its work delivering impactful campaigns for clients in the built environment, and its belief that communications in the construction sector can be and should be bold, brave and much more creative. In particular, the judges commented on Tangerine’s methodical and professional approach to research before setting objectives for client campaigns and creative execution.
Jo Hart, senior account director for the Built Environment at Tangerine, said: “By taking an insight-led approach and breaking the mould of traditional construction communications, we’ve delivered campaigns that support the bottom line, as well as give softer benefits of better informed and motivated employees and improvements in brand perception.
“To be honoured in this way is testament to the talent and hard work of everyone at Tangerine B2B, but above all else, we have to thank our clients for giving us the opportunity to deliver some real landmark campaigns for the sector.”
Supported by The Chartered Institute of Marketing Construction Industry Group (CIMCIG), the Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing.