26th May 2017

We Accelerate New Business Growth with Motoring.co.uk Account Win

Hot on the heels of our latest automotive new client win with Garmin PND in March, we have added to our motoring roster with our appointment by motoring.co.uk.

Specialising in helping consumers throughout the car-owning lifecycle via its innovative MyMotoring hub, motoring.co.uk has appointed the Tangerine team to communicate its big rebranding project and ongoing management of traditional and digital communications.

Motoring.co.uk has invested heavily in innovative customer interface technology, which will put the consumer at the heart of the experience, vastly widen the capabilities of the site and help to double its 2.7m registered users. This growth will fuel even more tangible sales results for its roster of 18 of the top 25 automotive manufacturers and their media agencies across the UK.

The site has received backing from one of the world’s most legendary and respected admen, Sir John Hegarty. Over six decades he has been at the forefront of the creative advertising industry, from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he founded in 1982.

The support from Sir John and his team comes as a result of investment from the Garage Soho, a brand incubator also founded by tech investment mogul Tom Teichman. The Garage Soho team has so far been responsible for the creative branding development behind the new concept and we at Tangerine will be working closely with the team to bring it to life this summer.

Speaking about the appointment, Terry Hogan, motoring.co.uk MD, said: “This is an important year in the development of our brand, so it was essential we recruited the right partners to help us launch our new platform.

“Tangerine has an established track record in successfully supporting a number of big motoring brands so we knew we were in good company from the outset. Their experience, topped with a clear understanding of our audiences and combined approach of strategic thinking alongside bold creativity, convinced us we had found the right team to work with.

“We’re looking forward to working with Tangerine to announce more details about the rebrand in the coming months and excited to see how this will be received by our current and new customers.”

Consumer MD, Mary Harding, said: “The motoring.co.uk team has invested heavily in innovative technology to establish their credentials as one of the go-to businesses for UK car brands with its trusted motoring platform for the whole family to buy, sell and maintain their cars.

“Tangerine is continuing to build its automotive credentials and we’re very proud to add motoring.co.uk to our client list. We look forward to a long and successful relationship with them, kicking off with a momentous year in the brand’s history.”