16th December 2015

2015 social media review

Just like previous years, social media trends in 2015 are nothing less than surprising.

With everything from politics, to mind-boggling fashion going viral, it’s safe to say this year has certainly given us a few digital surprises.

So, what’s clear from this year is the power of social media and its ability to give everyone a voice and the opportunity to make a deeper impact.

Here are some of the most talked about trends:

  1. #PrayForParis– Referring respectively to the devastating terrorist attacks that struck Paris on November 13th, social media brought the world together. It allowed people from all over the world to share messages of comfort or grief, with Facebook showing its support by giving users the option to change their profile picture to the French flag. 
  1. The Dress – ‘Blue and black or white and gold?’ The debate that took the world by storm. After initially being posed on Tumblr, the picture became a viral phenomenon. But what was the actual colour of the dress? It turns out it was blue and black!                                                                                                                                                                                                                                                                                                                                                          Pic 1    
  1. Don’t Judge Challenge – Originally meant to fight body shaming, teens took to the internet to film themselves looking “unattractive”, then going on to reveal what they actually look like. The trend quickly received negative feedback but still proved popular on Instagram with over 900 thousand posts under the #dontjudgemechallenge hashtag.
  1. Caitlyn Jenner  –  The former Olympian, Bruce Jenner, announced Caitlyn Jenner on Twitter and, within days, the hashtag #CallMeCaitlyn had received 1.5 billion impressions. This led Caitlyn’s account to beat the record for fastest growing amount of Twitter followers in a day, beating Barack Obama’s.                                                                                                                                                                                                                                                               Pic 2    
  1. #LoveWins –Following the Supreme Court affirmation of same sex-marriage on June 26th, Barack Obama tweeted using the hashtag #LoveWins and it of course became a huge hit for the entire social media world. Facebook joined in the celebrations by releasing a rainbow filter, which covered supporters profile pictures across the globe.
  1. The Condom Challenge –This controversial online trend, which aimed to promote safe sex, involved filling up a condom with water and dropping it on someone’s head. But, what exactly was the point of the challenge? To show just how hard one is to break, of course.

There are many more social media phenomena of 2015 that can be mentioned – Harry Styles holding the most shared tweet of the year, Kendall Jenner receiving the most liked picture on Instagram of all time or the hashtag #BlackLivesMatter tweeted more than 9 million times – but these are just a few to sum it all up.

With 2016 quickly approaching, we’re certainly looking forward to finding out what will dominate the digital news agenda in the months to come. What will we all be tweeting about next year? Share your predictions with us by tweeting @Tangerine_PR.

By Charlotte Fox, social media apprentice