Fresh
Tangerine to cook up a treat with AGA Cookshop
One of the world’s most famous cookware brands, AGA Cookshop, has appointed award-winning PR consultancy, Tangerine PR to deliver national consumer and trade awareness and engagement.
Tangerine’s Consumer PR team – which has strong home interest and retail credentials – will run a national consumer and trade press office to maximise awareness of AGA Cookshop’s leading, high performance cookware range, while at the same time delivering footfall to its 70 AGA Shops, AGA Cookshop authorised retailers and stockists.
The AGA Cookshop collection is designed by experts to offer performance, quality and durability and includes cast iron, stainless steel, baking and ceramic coated cookware. One of the key messages Tangerine is keen to deliver is that the products can be used on any cooker, rather than ‘just’ an AGA.
Caroline Smith, commercial manager at AGA Cookshop, commented: “Tangerine has impressive home interest credentials and media contacts, and we were looking for a company that could help us raise the profile and understanding of the AGA Cookshop brand.
“When the team presented its proposals, it was clear there was a real understanding of – and passion for – the market and the business, and that it could deliver the results that we are looking for.”
Sarah Halton, Tangerine’s director and head of consumer, commented: “AGA is a world famous brand with a heritage second to none, and we are proud to be given the opportunity to help communicate important messages about its Cookshop range.
“Members of my team are specialists in this field, following previous work with Johnson Tiles, Samuel Heath, Rangemaster and Elgin & Hall, making us the ideal partner for AGA Cookshop. We are looking forward to showcasing the product range to journalists and consumers alike.”
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